My Little Pony: The Movie Collection 

PÜR The Complexion Authority partnered with Allspark Pictures and Lionsgate to release a limited edition makeup collection for the release of their movie: My Little Pony. The collection includes an eye shadow palette, a makeup brush set, lip glosses, and highlighter sticks.

As the art director for PÜR, I was responsible for the design and execution of all artwork, communication between brands and complying with legal artwork guidelines throughout all design materials.

Packaging

My Little Pony: The Movie Collection Eyeshadow Palette

My Little Pony: The Movie 3-Piece Glow Stick Kit

My Little Pony: The Movie Brush Collection

Dielines showing detailed specs for packaging artwork of palette and lip glosses.

Web Campaign

Featuring a homepage and email blast for the release of the makeup collection.

Marchandising

PÜR collaborated with beauty influencer Hailie Barber to be the face of the release of the collection. Below is an in-store focus unit featuring Hailie Barber.

Pylon announcing the collection release at Kohl’s Department Store.

Social Media

Photoshoot featuring beauty influencer Hailie Barber. Images were used throughout the campaign and social media.

Motion Picture Artwork © 2017 Lions Gate Entertainment Inc. My Little Pony and all related characters are trademarks of Hasbro Inc. © 2017 My Little Pony Productions. All Rights Reserved.