Role: Art Director | Designer
Brief: PÜR The Complexion Authority partnered with celebrity makeup artist Etienne Ortega for an exclusive release of a professional eyeshadow collection. As art director for PÜR, I was responsible for designing the entire look of the campaign from packaging to web design and merchandising.
Solution: This was the first time PÜR released a pro eyeshadow collection. Etienne Ortega is a professional celebrity makeup artist who has worked with A-list clientele including Christina Aguilera, Nicki Minaj and Kim Kardashian. The packaging for the collection needed to convey luxury and glamour. Working directly with the VP of Marketing at PÜR and Etienne, we arrived at using his signature as part of the packaging to commemorate him and to make the consumer feel special. We then carried this look throughout the entire campaign. This eyeshadow palette leaves even the most amateur makeup lover feeling like a pro.