Role: Designer
Brief: Design packaging for Theorie’s additional collections, Tea Tree Ginger and Coconut Jasmine, for their Sage line.
Solution: I was tasked with picking colors for labels while keeping in mind their twelve other existing colorful collections and where they would fall within the spectrum. The line already included a wide range of colors making this task a difficult one. Conducted market research and incorporated a complete and vivid color spectrum for the Theorie Sage line.
Designed all aspects of the product labels, collages and the product catalog as seen.